Freelance Art director, graphic designer, visual storyteller, consumer, professional, and scientific pharma focus
We have a skeptical audience with healthcare professionals and patients… they are busy and distracted... we have to get their attention... and hold it.
2016-present—CONTRACT art director, MCS, Merck, NJ
As a Freelance Art Director for Merck, I art directed multiple advertising tactics and med comms for Keytruda, developed social media campaigns for HIV awareness, and created advertising for various Merck legacy brands as well as multiple med comms tactics. I also globally launched Lusanda (biosimular) with comprehensive sales aids, digital and collateral. Designed multiple tactics for animal health, Bravecto.
As a Freelance Art Director for Merck, I art directed multiple advertising tactics and med comms for Keytruda, developed social media campaigns for HIV awareness, and created advertising for various Merck legacy brands as well as multiple med comms tactics. I also globally launched Lusanda (biosimular) with comprehensive sales aids, digital and collateral. Designed multiple tactics for animal health, Bravecto.
2011-2016—ACD Art, CultHealth, NY
At CultHealth, I helped led the creative efforts for major product launches including Novo Nordisk’s Ozempic and Levemire. The Levemire “TODAY” campaign won awards and significant market share. I was responsible for DTC and HCP advertising digital campaigns, corporate rebranding, and patient education for various pharmaceutical products. Zenatane (acne) Zembrace (migraine) and Allergan’s emails.
At CultHealth, I helped led the creative efforts for major product launches including Novo Nordisk’s Ozempic and Levemire. The Levemire “TODAY” campaign won awards and significant market share. I was responsible for DTC and HCP advertising digital campaigns, corporate rebranding, and patient education for various pharmaceutical products. Zenatane (acne) Zembrace (migraine) and Allergan’s emails.
2000-2011—ACD Art, VMLY&Rx, NY
I managed the creative pitch team and led HTP advertising campaigns for Novo Nordisk, including their entire diabetes franchise. My role involved developing both professional and patient education tactics for Genentech's Raptiva (psoriasis), Merck's Ezetrol (cholestrol), BI's Combivent (asthma) and Colgate Softsoap achieving award-winning results. AD managed market tactics for all BI brands.
I managed the creative pitch team and led HTP advertising campaigns for Novo Nordisk, including their entire diabetes franchise. My role involved developing both professional and patient education tactics for Genentech's Raptiva (psoriasis), Merck's Ezetrol (cholestrol), BI's Combivent (asthma) and Colgate Softsoap achieving award-winning results. AD managed market tactics for all BI brands.
1997-2000—Group AD, Ogilvy Health, NJ
At Ogilvy Health, I launched multiple line extensions and developed professional advertising campaigns for Pfizer's Claritin products. My work included direct mail campaigns and internet advertising, significantly enhancing brand visibility. Launched BI’s Mirapexin to international audiences, rebranded Mirapex for U.S..
At Ogilvy Health, I launched multiple line extensions and developed professional advertising campaigns for Pfizer's Claritin products. My work included direct mail campaigns and internet advertising, significantly enhancing brand visibility. Launched BI’s Mirapexin to international audiences, rebranded Mirapex for U.S..
Skills
Expert: InDesign, Figma, XD, PowerPoint, After Effects, Illustrator, Photoshop and After Effects
Expert: InDesign, Figma, XD, PowerPoint, After Effects, Illustrator, Photoshop and After Effects
Awards
PM360 Bronze, Two Gold Mobius Awards, Gold and Silver IN-AWE Awards, Yearly Rx Club Awards (2 time RxClub judge) and finalist for 2 Global Awards
PM360 Bronze, Two Gold Mobius Awards, Gold and Silver IN-AWE Awards, Yearly Rx Club Awards (2 time RxClub judge) and finalist for 2 Global Awards
Education
BFA from Ohio University, Postgraduate work at The School of Visual Arts (NYC) and Columbia College School of Film (Chicago)
BFA from Ohio University, Postgraduate work at The School of Visual Arts (NYC) and Columbia College School of Film (Chicago)
