We have a skeptical audience with healthcare professionals and patients that are
busy and distracted... we have to get their attention... and hold it
busy and distracted... we have to get their attention... and hold it
• I bring facts to life… medical storytelling with data
• I am a data geek
• I have years of medical communications storytelling at Merck and other top tier agencies... white boarding visual solutions with teams
• My experience covers a wide range of categories from vaccines to oncology, cardio/renal to HIV
• I am a data geek
• I have years of medical communications storytelling at Merck and other top tier agencies... white boarding visual solutions with teams
• My experience covers a wide range of categories from vaccines to oncology, cardio/renal to HIV
2016-present—CONTRACT art director, MCS, Merck, NJ
MCS is a commercial and med comms focused advertising agency fulfilling print, video, and interactive needs for professional and consumer audiences. • Developed social media for HIV awareness, Vaccines, and for Merck Med Comms • Created advertising for Merck legacy brands Januvia (diabetes) and Elonva (fertility) and new campaign for Isentruss (HIV) and videos featuring CEO • Globally launched insulin Glargine (biosimular) with sales aids, print collateral, and interactive. Art directed multiple Internal use videos for Keytruda
MCS is a commercial and med comms focused advertising agency fulfilling print, video, and interactive needs for professional and consumer audiences. • Developed social media for HIV awareness, Vaccines, and for Merck Med Comms • Created advertising for Merck legacy brands Januvia (diabetes) and Elonva (fertility) and new campaign for Isentruss (HIV) and videos featuring CEO • Globally launched insulin Glargine (biosimular) with sales aids, print collateral, and interactive. Art directed multiple Internal use videos for Keytruda
2011-2016—ACD Art, CultHealth, NY
Cult Health is a full service DTC/HCP focused agency. Creating meaningful customer followings. Leads to brand worship. Cultivating healthy brand beliefs. • Novo Nordisk’s Ozempic launch, Tresiba launch, Levemir (“TODAY” DTC campaign), NovoLog DTC, and diabetes awareness campaigns. • Promius Pharma’s Zenatane (acne) Zembrace and Sumatriptan (migraine) professional and DTC advertising as well as corporate rebranding • Allergan’s family of products, digital • Connect Hearing (west coast hearing centers) print, tv, and digital. • Kaleo’s Evzio for opioid overdose, web how to video and digital promotion
Cult Health is a full service DTC/HCP focused agency. Creating meaningful customer followings. Leads to brand worship. Cultivating healthy brand beliefs. • Novo Nordisk’s Ozempic launch, Tresiba launch, Levemir (“TODAY” DTC campaign), NovoLog DTC, and diabetes awareness campaigns. • Promius Pharma’s Zenatane (acne) Zembrace and Sumatriptan (migraine) professional and DTC advertising as well as corporate rebranding • Allergan’s family of products, digital • Connect Hearing (west coast hearing centers) print, tv, and digital. • Kaleo’s Evzio for opioid overdose, web how to video and digital promotion
2000-2011—ACD Art, VMLY&Rx, NY
Relaunched Novo Nordisk’s children’s growth hormone Norditropin to patients and physicians • Creatively managed the full portfolio of Novo Nordisk diabetes products (NovoLog, Prandin, NovoLog Mix 70/30 and GlucaGen) covering both professional and DTC • Conceived launch visuals for Merck’s Ezetrol (Zetia) and Vytorin (EU) and Emend (US) • Led the creative pitch team in winning and repositioning Genentech’s Raptiva • Managed the entire portfolio of Boehringer Ingelheim brands to talk to the managed market audience, projects expanded to include sales force motivational launch meeting themes and videos • Relaunched BI’s Combivent with DTC print and internet promotions • Conceived of prelaunch and launch materials for Eisai’s Eritoran
Relaunched Novo Nordisk’s children’s growth hormone Norditropin to patients and physicians • Creatively managed the full portfolio of Novo Nordisk diabetes products (NovoLog, Prandin, NovoLog Mix 70/30 and GlucaGen) covering both professional and DTC • Conceived launch visuals for Merck’s Ezetrol (Zetia) and Vytorin (EU) and Emend (US) • Led the creative pitch team in winning and repositioning Genentech’s Raptiva • Managed the entire portfolio of Boehringer Ingelheim brands to talk to the managed market audience, projects expanded to include sales force motivational launch meeting themes and videos • Relaunched BI’s Combivent with DTC print and internet promotions • Conceived of prelaunch and launch materials for Eisai’s Eritoran
1997-2000—Group AD, Ogilvy Health, NJ
Launched 3 line extensions and developed new professional advertising campaigns for Pfizer's Claritin family of products. Worked on a diverse range of tactical initiatives including direct mail campaigns, dimensional sales aids, and internet banner advertising for Claritin. Launched BI’s Mirapexin to international audiences, rebranded Mirapex for U.S.
Launched 3 line extensions and developed new professional advertising campaigns for Pfizer's Claritin family of products. Worked on a diverse range of tactical initiatives including direct mail campaigns, dimensional sales aids, and internet banner advertising for Claritin. Launched BI’s Mirapexin to international audiences, rebranded Mirapex for U.S.
Skills
Expert: InDesign, Figma, XD, PowerPoint, After Effects, Illustrator, Photoshop and After Effects
Expert: InDesign, Figma, XD, PowerPoint, After Effects, Illustrator, Photoshop and After Effects
Awards
PM360 Bronze, Two Gold Mobius Awards, Gold and Silver IN-AWE Awards, Yearly Rx Club Awards (2 time RxClub judge) and finalist for 2 Global Awards
PM360 Bronze, Two Gold Mobius Awards, Gold and Silver IN-AWE Awards, Yearly Rx Club Awards (2 time RxClub judge) and finalist for 2 Global Awards
Education
BFA from Ohio University, Postgraduate work at The School of Visual Arts (NYC) and Columbia College School of Film (Chicago)
BFA from Ohio University, Postgraduate work at The School of Visual Arts (NYC) and Columbia College School of Film (Chicago)
