Easai

Tozeptor... Prelaunch and launch concepts for pre-approved sepsis therapy

Brief: About 750,000 people develop sepsis in the U.S. every year, and a third of them die from the condition. These prelaunch campaign concepts were to show the oncoming risk and promise of a new therapy.

Below are concepts for the branded launch campaign

Launch concepts

Launch concepts

Launch concepts

Launch concepts

Launch concepts

Launch concepts

Launch concepts

Launch concepts

Branding deptics the power of disrupting the cycle of sepsis

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